In my current role I work closely with the marketing cross-functional teams on packaging, merchandiser, and digital graphics for Fruit of the Loom Intimates (Ladies’, Girls’ and Toddler Girls’ brand groups) for U.S., Mexico, and Canada groups. Below are some examples of packaging I worked on for the Fall 2021 and Spring 2022 seasons. The accounts include Walmart, Target, Meijer, Kohl’s and more.

Packaging and merchandiser responsibilities include developing visual concepts from creative briefs provided by marketing, presenting concepts to upper management in cross-functional meetings, marking up and sending out imagery for retouching, laying out approved graphics on templates measured by package engineers, sending print ready files to vendors, proofing files before production, send copy out for translations, and creating jpeg and physical mockups for external presentations and meetings.

Once packaging is final we develop supporting digital assets for various websites which are uploaded to our DAM or Amazon.

I concepted and finalized the graphics for this new Spring 2022 program, leveraging our current Breathable program color while choosing a different on model program color to differentiate this new program under the Breathable umbrella.

This is a packaging update to an existing program, in which we brought our Girls’ Signature Seamless collection for Kohl’s under our 360 Stretch umbrella. Other elements of packaging were also updated to reflect our most recent changes across the brand.

This program was a collaborative project between the Toddler Girls’ and Toddler Boys’ teams. I leveraged what was created for the Toddler Boy’s Natural Cotton program and applied to the Toddler Girl's’ silhouettes. We collaborated on multiple ideas before our Marketing team chose this one.

This is a packaging update to our Core programs that aimed to simplify the layout on the front of our packaging. After concepting and presenting several ideas to our cross-functional teams, my concept was chosen for our Kids business.

I have also worked on various merchandiser concepts that were unrelated to packaging programs I developed. These were driven both internally and by various accounts. Many were presented to the marketing team, senior leadership, and/or external accounts. The standard half pallet is our typical merchandiser used in one of our mass channels, and we update these renderings yearly.

I also create of digital assets for multiple programs within Ladies’ Intimates, assigned as our workflow permits. These include alt images formatted in different sizes for different account websites or Amazon modules sized for both Desktop and Mobile uses.